Social Media & Marketing Coordinator

Visit Westerville is seeking a part-time Social Media & Marketing Coordinator. This position offers flexible hours and will report directly to the Executive Director. This position will require 40 hours per month (10 hours/week). This position will be expected to work in a collaborative team environment to support all efforts of the organization with a focus on creating and executing a strategic social media plan across multiple platforms including Facebook, Instagram and LinkedIn.

The ideal candidate will be familiar with all relevant social networks, measurement tools, local and national online communities, and possess an ability to help manage and grow Visit Westerville’s digital footprint. While this position will be heavily focused on social media, the qualified candidate will also assist in day-to-day administrative duties and will play an essential role in furthering Visit Westerville’s marketing goals.

Responsibilities:

• Create and execute a strategic social media plan across multiple platforms including Facebook, Instagram and LinkedIn with a focus on growing Visit Westerville’s social media engagement, reach and followers, especially to areas outside of Westerville including out-of-state markets and visitors
• Create and execute targeted social campaigns and giveaways
• Develop engaging content for each social channel
• Monitor comments across all social channels and respond in a timely manner
• Responsible for daily sharing of relevant and engaging partner content on social channels
• Create and manage a social media calendar through Visit Westerville’s online scheduling tool
• Research social media influencers
• Stay on top of data-driven travel and tourism trends, as well as social media best practices
• Stay informed and report on news and current events, trends and pop culture as it may relate to travel and tourism

Experience and Education:

• 1-3 years prior experience in social media
• Bachelor’s degree or equivalent work experience preferred
• Ability to multi-task
• A demonstrated ability to build and maintain positive relationships, both internally and externally
• Ability to think both creatively and strategically
• Background or general interest in travel and tourism
• Knowledge of Westerville’s tourism destinations and products preferred, but not required

Skills:

• Expertise on all established and emerging social media platforms
• Experience using social scheduling and visual planning platforms
• Excellent editing and proofreading skills
• Excellent verbal and written communication skills
• Proficiency in Adobe applications and/or Photoshop a plus
• Proficiency in Canva a plus
• Proficiency in video editing and ability to make social “reels” a must
• Strong collaborator, working well in a team environment, while also able to function as an individual contributor with self-direction and accountability
• Strong time management skills, deadline-oriented and efficient

All interested candidates should send their resume and cover letter to Robin Collins, Executive Director, at rcollins@visitwesterville.org. 1099-NEC Contract applicants welcome. Applications will be accepted until 11:59PM on Friday, January 17, 2025. All interviews will be scheduled for the weeks of January 20 and January 27.  A hiring decision will be made by Friday, Feb 14, 2025.

Visit Westerville is an Equal Opportunity Employer. All applicants are considered for employment without regard to race, sex, color, national origin, religion, age, veteran status, political affiliation, genetics, or against otherwise qualified individuals with disabilities.